Bowflex
Bowflex came to us to promote their new AI platform launch in the U.S., along with the Max Trainer M8 machine. They were finding it difficult to message the benefits of the AI platform in a simple, relatable way.
Through a series of brainstorms, creative sprints, and social and mass media listening, our team established a series of specific use cases and product benefits for Bowflex target markets.
For example, we did a series of ads with the copy “What are you training for?” We then created graphics for key use cases such as an upcoming wedding, or a baby on the way. We also created a series of ads equating the length of time it takes to binge Game of Thrones, and the results you could see on a Bowflex with the same amount of time.
My favorite series of ads visually displays how the sprint and recovery phases of the AI platform work. What if you had a custom AI interval workout helping you stay on track during everyday activities?
Our ads ran on the major social media platforms, as well as a full suite of digital ads including display, native, and retargeting ads. Our in-house video team also produced several high end videos for Bowflex, and our team coordinated with several influencers on giveaways and promotions.