Goslings
Goslings came to us through TOP’s proprietary holiday platform, National Today. They were excited to sponsor holidays and we landed on two days that were perfect for the brand: National Rum Day, and a new custom holiday called International Dark ‘n Stormy Day.
For National Dark ‘n Stormy Day, we made a custom holiday page featuring Goslings’s signature drink. The creative team developed recipe graphics, a quiz, listicle, and infographics for this holiday as well as National Rum Day. From there we promoted the holidays on social media and mass media PR.
We ran a survey with Goslings about rum knowledge and drinking habits, and I worked with the data team to pull interesting insights and strategize which data would be compelling in an infographic. I worked directly with the client on data, copy, structure, and visuals.
The result? Two compelling branded holidays full of content that generated size-able traffic, positive sentiment, and massive awareness for their target markets.